Thought leadership for the digital economy.

CEO, entrepreneur, speaker and mother of 3 - Helping organizations  and their leaders understand the now, the next and the known unknowns.

“I understand from experience that it is often the intangible elements, those below the surface, that are critical to success:  vision, collaboration, agility and openness to new ideas. This requires a new kind of leader with a growth mindset.”

— ISABELLE PERREAULT

As CEO and Founder of Differly, a Digital Transformation Consultancy, Isabelle helps organization and their leaders get to the next stage of growth in a digital economy.

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Segments and Personas. How to use them and why they are not the same.
In working with marketing, BI and sales teams over the years, I've noticed a regular misuse of the terms segments and personas. Although often used in complementary ways, they are not one and the same. Here’s how I would differentiate.
October 16, 2019
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